CRO - Conversation Rate Optimization

A/B + Multivariate Testing

New Witness Media, Inc. offers A/B and Multivariate Testing in order for your company to optimize your online marketing initiatives, calls-to-actions and ultimately your conversion rates. We'll help you test landing pages, buttons, calls-to-actions, headlines, SEM keywords, designs, colors, email designs, copy, content in A/B or multivariate tests. Such optimization tests not only yield higher conversion rates but offers you an insight into your visitors that you do not get without such tests.

Go beyond SEO and get real results - Don't just get noticed - Convert.

How Simple A/B Testing Works

Test 1

Design A

Design B

Through Analytics and Optimization Technology...

Design A Results: 40,459 Clicks

Design B Results: 98,287

Design B is chosen as the best design with the most clicks

Two Distinct Offers for Product Page "X" that uses Design B are tested next

Test 2

Offer B.2

Buy Two Get a Third Free

Offer B.3

Buy Now and Get Free Shipping

Results: Each offer worked best when presented on specific days of the week

Offer B.2 Results on Weekdays: 4% Conversion Rate

Offer B.2 Results on Weekends: 0.5% Conversion Rate

Offer B.3 Results on Weekdays: 0.2% Conversion Rate

Offer B.3 Results on Weekends: 6% Conversion Rate

Contact NWM Professional Services for a A/B or Multivariate Testing quote.